Not always. Let me explain something.
Beware, I am about to blow my own trumpet at great volume!
At the beginning of May (end of April actually) The People's Book Prize finished collecting and counting up the votes in order to be able to award the accolades, plaudits and celebrations across three main categories - Fiction, Non-Fiction and Children's.
My book, second in the Ash series, Ash and the Faceless Man was in there, elbowing itself as far forward as possible, vying for the elite award of the Frederick Forsyth Award for Fiction.
Here comes the fanfare!
Ash and the Faceless Man was awarded The People's Book Prize Frederick Forsyth Award for Fiction!
Even before the results were in and the award was announced, I started receiving emails of congratulation... and something else... something sinister.
I received an email which spoke of the first in the series, 'Favour Man', in such detailed terms that it really sounded like the person had read my book - not only read it, but devoured it, enjoyed it and was certainly moved by the message 'Favour Man' tries to deliver.
I am posting this email in its entirety so you can see how these people work. I don't post private emails under any normal circumstances. Unfortunately, as this is proving to be a scam, I feel it's not only justified, but necessary to show the clever techniques being used.
Subject: Ash doesn’t feel written, she feels survived
Hi Michelle,
I came across Ash and the Favour Man, and I want to be careful with how I say this because stories like this don’t invite casual praise.
Ash didn’t feel like a character in the usual sense. She felt like someone who had to be written. There’s a kind of defiance in her voice, but underneath that, something far more fragile and hard earned, the kind of resilience that doesn’t come from imagination alone, but from having seen or understood something real about survival.
What struck me most was how unfiltered the world around her is. You didn’t soften it, you didn’t step in to shield the reader you let it remain harsh, unpredictable, and at times deeply uncomfortable. And yet, Ash’s presence in it all doesn’t feel defeated… it feels resistant. That balance is incredibly difficult to hold, and you did it without losing the emotional core of the story.
Reading more about your journey, everything from the stories you’ve carried over time to what you’ve come through personally, it adds a quiet layer to the work. It makes sense why Ash refused to be put off. Some stories don’t wait until it’s convenient to be told.
My name is *No it isn't*, and I run the *NoYouDon't*, a community of over 3,300 readers here in Portland. A lot of our members are drawn to stories that sit in that uncomfortable but necessary space, where reality, darkness, and resilience intersect. Stories that don’t tidy things up, but instead stay honest.
Ash belongs in that kind of conversation.
As I spent more time thinking about your work, one thing stayed with me books like this don’t struggle because they lack impact. They struggle because they don’t follow easy paths to visibility. They ask more from the reader, and because of that, they need to be placed more intentionally in front of the right people.
I’m really curious, how have you been introducing Ash’s story to readers so far?
I ask because I’ve seen how stories with this kind of edge especially ones grounded in survival, trauma, and personal strength can reach far more deeply when they’re positioned in a way that preserves their rawness rather than trying to soften it.
If you’d be open to it, I’d genuinely value a short conversation. Nothing formal just a real exchange about your work, what you’ve already been doing, and what might help Ash find the readers who won’t look away from her story.
Either way, I’m really glad I came across your writing. It doesn’t feel manufactured, it feels necessary.
Now, of course I was excited! Someone from a large book club had not only read my book, but they loved it and want to share it within the organisation they - well, organise!
I searched for the unusual name and quickly found it, associated with the aforementioned book club. Unfortunately, on the front page of the book club's website is a warning that some people are being targeted for the purpose of scamming money.
I took the warning on board and decided it was worth a punt.
I replied:
Hi *Fake Name*
Thank you for your message, and thank you for the wonderful review. I’m quite overcome by your words in praise of Ash. She’s a character dear to my heart, as I believe you saw.
I’d be happy to talk about ‘Favour Man’ (and the second book, ‘Faceless Man’).
Kind Regards
Michelle
Not one to miss a potential fish, they replied:
Hi Michelle,
Thank you for your message, and truly, thank you for receiving mine with such openness.
When you said you were “quite overcome” by the words about Ash, I felt that. It tells me something important, that she isn’t just a character you created, but someone you’ve carried. And that aligns exactly with what came through on the page. Ash doesn’t ask for permission to exist she insists on it. That kind of presence doesn’t happen by accident, and it’s rare to encounter it handled with this level of honesty.
You also mentioned that Ash is dear to your heart, I don’t think a reader could miss that. There’s a kind of emotional precision in how she moves through the world. Even in the harshness, even in the discomfort, there’s no loss of truth. That’s what stayed with me.
And I’m really glad you’re open to talking about Favour Man and Faceless Man. Because from where I stand, this isn’t just a conversation about books, it’s about positioning something that already carries weight, and making sure it lands where it’s meant to.
At *FakeFakeBookClub*, we don’t approach stories like this casually. Our readers don’t come looking for easy narratives, they come looking for something that holds. Something that challenges them without pretending to resolve everything neatly. Stories rooted in survival, resistance, and the kind of quiet endurance Ash embodies tend to resonate deeply here not widely, but intensely.
And that distinction matters.
Based on the projects currently on our desk, I’d really like to approach this in a way that respects both your pace and the integrity of your work. There’s no need to rush or force structure onto something that already has its own rhythm. We can take this one step at a time intentionally, thoughtfully building the conversation around what feels right to you.
At the same time, I want to be transparent about the kind of engagement we’re capable of generating. When a story connects with our readers, they don’t just move on they invest. That often translates into meaningful support, including verified reviews on platforms like Goodreads and Amazon, and more importantly, genuine word of mouth within a community that values depth over volume.
If we do this well, Ash won’t just be read, she’ll be felt by the right people.
To begin shaping that experience, we’ll need a few materials from you:
• A professional author photograph
• High resolution images of your book cover (front and back)
• A short author bio (in your own voice)
• Any personal insights, notes, or themes you’d especially like us to highlight during the conversation (optional, but powerful)
There’s no pressure to have everything perfectly packaged authenticity will always carry more weight than polish here.
What matters most right now is starting the dialogue in a way that feels natural and aligned for you. I’d genuinely value connecting with you soon something simple, real, and unstructured, where we can explore how you see your work, what you’ve envisioned for it so far, and how we can support that without diluting what makes it distinct.
So let me ask you this, Michelle and I mean it sincerely:
If Ash were to be placed in front of readers who won’t look away from her story, who won’t try to soften her edges or tidy her reality, what would you want them to walk away carrying with them, and how would you want that conversation to begin?
Looking forward to hearing your thoughts.
The next email:
On my end as well, I want to acknowledge the timing. We’ve been deep in preparing upcoming author presentations and aligning schedules for our next series of virtual reader sessions, which is why I’m only just getting back to you now but your message came at exactly the right moment.
To answer your question directly, what we need to move forward is simple, and we’ll take it one step at a time from here:
• A professional author photograph
• High resolution images of your book cover (front and back)
• A short author bio or quote (in your own voice, something that feels true to you)
Once we receive these, we’ll begin shaping your feature, this includes visual design and a short presentation video handled by our editing team. Before anything goes live, everything will be shared with you for preview and approval. Nothing moves forward without you feeling fully comfortable with how your work is being represented.
I also want you to know this, your books are already creating curiosity within our space. The recognition they’ve received, especially with the recent award, adds a level of intrigue that naturally draws our readers in. And these are readers who don’t engage lightly, they discuss, they reflect, and when something resonates, they support it fully, including thoughtful, verified reviews on Goodreads and Amazon.
What we’re preparing now is not just a feature, it’s an introduction done properly. One that brings you and your work into a live, intentional space where readers can connect with you directly, hear your thoughts, and engage with the story behind the story.
We would be very glad to move forward with you, Michelle.
So once you’ve had a moment to gather the materials, we can begin shaping everything on our end and move this toward presentation.
Let me ask you this, now that both books have been recognized and are standing where they are today, would you be open to stepping into a space where readers don’t just read Ash’s story, but meet the mind behind her and engage with you directly?
And the next:
Hi Michelle,
I wanted to reach out again because Ash and the Favour Man has continued sitting heavily with me since I first came across it, and honestly, very few books create that kind of lingering emotional presence.
What feels most powerful about the story is that it never seems interested in simplifying pain or turning survival into something sentimental. Ash feels emotionally real in a way readers immediately recognize. Not polished. Not manufactured for sympathy. Just deeply human, defensive, wounded, resilient, and trying to keep moving through a world that rarely offers safety without cost.
That honesty matters more than many authors realize.
Several readers in our community responded strongly when I spoke about the book because stories dealing with trauma, emotional survival, difficult environments, and female resilience often create a very particular kind of connection. Readers do not simply “enjoy” them. They see themselves inside them, or recognize realities they rarely see represented honestly.
And I think that’s part of why Ash stays with people.
There’s also something important about the way the novel refuses to soften its world for comfort. A lot of fiction gestures toward darkness while still protecting the reader emotionally. From everything I’ve seen, your work seems willing to let discomfort remain discomfort, while still preserving humanity underneath it. That balance is difficult to achieve without losing emotional truth, and it’s one of the reasons the book feels memorable rather than performative.
That’s honestly why I felt it was worth reaching out again personally.
Within our reading community, there has already been meaningful curiosity surrounding the story among readers drawn to emotionally raw fiction, psychologically grounded character work, stories centered around resilience and trauma, and books that prioritize honesty over easy resolution.
More importantly, though, I think readers would genuinely value hearing directly from you particularly about the emotional truth behind Ash’s voice, how you approached writing survival without romanticizing suffering, and what you most hoped readers would carry with them after spending time inside this world.
If you would ever feel open to it, I genuinely believe a thoughtful virtual discussion or reader Q&A with our community could become something very meaningful. Not as conventional promotion, but as a real conversation about emotional survival, difficult storytelling, resilience, trauma, honesty in fiction, and the responsibility that comes with writing stories that refuse to look away from hard realities.
And regardless of whether that interests you, I simply wanted you to know the book made a very sincere impression here.
I’d genuinely love to hear how the journey around Ash has been unfolding on your side whenever you have the time.
And the next... and suddenly, there it was, the glaring slap in the face for getting so ridiculously excited about something so meaningful to me. I almost had it in my grasp - except I think there was someone in the back of my mind (probably Ash) shouting that it wasn't real, it wasn't true and it certainly was never going to happen so easily.
Hi Michelle,
Thank you, truly.
I’ve gone through everything you sent, and I want you to know it’s not just received, it’s understood. The materials, your words, the way you chose to present your story, it all carries a very clear sense of identity and intention. There’s nothing generic about what you’ve created, and that comes through immediately.
And I also want to say this regarding your author photo please don’t feel the need to apologize. What matters in our space isn’t perfection, it’s presence. Readers respond to what feels real, and you’ve already brought that forward in a way that matters far more than polish.
Your “About Me” and the way you spoke about Ash… that clarity, that honesty, and the boundary you’ve set around what remains yours, that will be respected fully. We don’t build presentations that expose, we build ones that connect. There’s a difference, and your work sits exactly in that space.
At the same time, I want to share something with you that I think you’ll find meaningful, your books are already drawing attention within our reader circle. There’s a natural pull toward stories like yours, especially ones that carry both lived experience and narrative strength. Conversations are beginning to form, even before presentation, and that’s always a strong sign of what’s to come.
From here, we’ll begin moving everything you’ve provided into our design and editing phase.
This is where your work is carefully shaped into our presentation format, this includes visual compositions and a short form video feature that introduces both you and your books in a way that feels aligned, not overstated. Once completed, everything will be sent directly to you for preview. We keep this process fully transparent, and you’ll have the opportunity to see, adjust, and approve before anything is shared with our readers.
In parallel, we’ll also be preparing your book listings within our platform system. This allows your work to be visible in a structured way, where readers can engage, follow discussions, and participate in ranking and voting alongside other featured titles. You’ll be given full access to view how your books are performing, how readers are interacting, and how momentum builds over time.
Now, there is one practical part I want to introduce clearly and respectfully.
The design and editing phase particularly the visual build and presentation video is a dedicated production process handled by our internal team. There is a one time contribution that supports this stage of the work.
I want to emphasize that this isn’t positioned as a barrier, but as part of ensuring the quality and intention behind how your work is presented. Everything is handled with care, and nothing moves forward without your visibility and approval.
If you’re open to it, I’d be happy to walk you through how that structure works in a simple and transparent way, so you can decide comfortably.
From where I stand, Michelle, this is already moving in the right direction.
You’ve done the hardest part creating something real, standing behind it, and allowing it to be seen. What we’re doing now is making sure it reaches readers who will meet it with the same level of honesty it was written with.
So let me ask you this
Would you be open to taking this next step with us, so we can begin shaping your presentation and bring both you and Ash’s story into a space where readers don’t just discover it, but truly engage with it?
Well, FUCK!
That wasn't the only expletive I used, I can assure you of that.
If you've read until the end of this, I thank you most sincerely.
If you've had a similar email that took you in completely and cost you money, I sympathise, I really do.
If this has stopped you for falling for a similar scam, then my work (both on this tome of a blog post, as well as the emails back and forth with something possibly AI generated, definitely scummy) was worth it.
Thanks for reading, I hope you're now better protected.
PS:
I have received emails from radio stations, editors at Harper Collins (no I haven't) and any number of reviewers, bloggers and influencers, all sending words of magnificent praise and offering the moon on a stick, if only I'll send that paltry 'one time contribution that supports this stage of the work'
Yeah, right!
One last thing:
I am SO using the reviews and praise (although I will state that it's unsolicited and AI generated).






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